bibigo™ wins prestigious iF Design Award for new visual identity

March 10, 2025 — We are excited to share that bibigo™, the global No. 1 Korean food brand from CJ Foods, has been honored with the 2025 iF Design Award in the Communication category. This recognition highlights bibigo’s refreshed global visual identity, including the new logo and updated product packaging introduced in February 2024.

As a U.S.-based CJ Foods affiliate, we unveiled the bibigo brand’s new visual identity in the U.S. nearly one year ago. The new bibigo logo, inspired by a traditional Korean “bapsang” (dining table), symbolizes the joy and connection that come from sharing food, perfectly embodying the brand’s “Live Delicious” philosophy.

This honor from the prestigious iF Design Award is a testament to the impactful design changes, which were part of bibigo’s efforts to engage a new generation of consumers, particularly Gen-Z. The “Live Delicious” campaign has been a key driver of this initiative, including a successful pop-up experience during the 2024 Summer Olympics in Paris, where bibigo’s new look helped draw a crowd eager to sample delicious Korean dishes.

To learn more about bibigo’s global recognition and its refreshed visual identity, visit the press release here.