March 1, 2016 — With all the varieties, flavors and brands in frozen-pizza aisles, one would think you could find a whole-grain rich crust. However, that is often not the case — until now.To meet the needs of consumers and their demand for great-tasting, healthier whole-grain options, our pizza team recently launched Freschetta® Artisan Crust pizzas.
According to a survey conducted by the International Food Information Council Foundation May 2015, 75 percent of shoppers are looking to buy more whole grains. From that survey, 67 percent of consumers said whole grains are the most important item they look for on packages.
The new 51 percent multigrain crust is made with a unique blend of three whole grains kneaded into the dough, which delivers a slightly sweet flavor, hearty texture and benefits of whole grain. The new pizzas are also certified by the Whole Grain Council and will feature the official approval stamp on the front panel of the pizza packaging to make it easy for consumers looking for wholesome ingredients.
Freschetta® Artisan Crust Pizza is available in four varieties, including: Four Cheese, Pepperoni, Margherita, and Chicken and Fire Roasted Vegetable.
To learn more about the Freschetta® brand and where to buy our pizzas, visit www.freschetta.com.
