Wednesday, November 2, 2016

New retail research by Schwan’s Consumer Brands uncovers frozen-food aisle perceptions

Study helps retailers understand shopper’s complicated and evolving attitudes

Nov. 2, 2016 — As leaders in the frozen category, our goal is to help our retail partners drive shoppers to frozen-food aisles by providing valuable consumer and category insights.

Schwan's Consumer Brands, a Schwan subsidiary that provides foods to the retail industry, conducted research this summer that drove the creation of an exclusive Reinvigorating Frozen Foods Report. Using the findings from the research, Schwan’s Consumer Brands leaders partnered with Progressive Grocer magazine to develop and release the white paper, “5 Ways to Tap the Hidden Power of the Frozen Food Aisle.”

The white paper was inserted into the October issue of Progressive Grocer magazine two weeks ago and shared directly with online subscribers.

Click here to read the white paper.

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