 |
Busy Philipps is partnering with Red Baron® pizza
to provide free groceries and delivery for 5,000
moms and dads on the day they need it most — 13 days
into summer break. |
Brand offers free groceries, delivery when families need it most: 13 days into summer break
June 19, 2018 — Parents love spending time with their kids during summer break, but sometimes the extra chaos at home can leave them needing a break of their own. Now, our team from Red Baron® pizza is partnering with mom and actress Busy Philipps to provide free groceries and delivery for 5,000 moms and dads on the day they said they need it most — 13 days into summer break.
According to a new Red Baron survey* of 1,000 U.S. moms of kids ages 3-17, more than two in five moms view their kids’ summer break as the least relaxing time of the year. In fact, many moms indicated they reach a breaking point just 13 days into summer as they begin to get behind on things like grocery shopping and meal preparation.
As a mother of two, Philipps understands the need to keep summer chaos under control, and her one million Instagram followers rely on her to help them get through each day.
“The summer gets crazy with the girls out of school, and one thing that keeps me sane is having my groceries delivered,” she says. “Another trick I use is to always keep Red Baron pizza on hand for when I have no time to shop or cook.”
Share parenting war stories to qualify for groceries
To participate in the offer, parents are invited to visit Red Baron on Facebook and share their favorite parenting war story to qualify for $25 in groceries on Instacart.com.
A parenting war story is something every mom can relate to that showcases the humorous realities of parenting — whether it’s surviving a standoff with a 4-year-old over broccoli, rescuing a favorite toy from a garbage disposal or wiping up spilled milk with a sock. For war story inspiration, check out Red Baron’s TV spot featuring the Baroness, introduced last year.
In addition to receiving free groceries, families can receive free grocery delivery by clicking on the Red Baron Free Delivery button on Instacart.com, adding $5 worth of Red Baron pizza to their cart and continuing with their shopping.
“Red Baron pizza is a meal the entire family can agree on. This summer, we’ll provide parents with a solution beyond mealtime. We’re offering free groceries and delivery as another way to help them manage chaos and enjoy the break with their families even more,” said Sara Brohl, director of pizza marketing at Schwan’s Consumer Brands, Inc. “With Red Baron pizza, you’ll never fly solo.”
Parents throughout the country are invited to visit Red Baron on Facebook for more details about the Instacart offer. To follow along, they can also check out Busy Philipps on Instagram and Twitter @BusyPhilipps.
Instacart users can shop their favorite grocery stores from anywhere using their iPhone, iPad or Android device and have groceries delivered in as little as an hour, or schedule them to be delivered later in the day or week. For more information, visit www.instacart.com.
*The Red Baron Survey was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 U.S. mothers of children ages 3-17, between February 21 and February 28, 2018, using an email invitation and an online survey.
